Tag Archives: social media
Google Plus Pages have arrived!
After what seems like a very long wait since the initial launch of Google+ back in June this year, Google+ Pages have finally been unveiled. Beginning today and continuing over the next two days, businesses will be welcome into the Google+ social platform by creating a Google+ Page using the Create a page tool. I’m […]
How Coke is leveraging new media to add value
The media landscape is in a constant state of flux, continually shifting and evolving and brands are scrambling to learn, understand and take advantage of emerging channels and technologies. Last week I stumbled across a couple of videos on Google+ that demonstrate how Coca-cola, one of the world’s top brands, is using social media, dynamic […]
Why I’m falling in love with Instagram
I use a lot of social networks for a variety of different reasons and yet there is a relatively unknown, mobile-based social network that has caught my attention – and imagination! Instagram is an iOS-only photo sharing app with a difference: it allows you to apply a series of different filters and effects to your […]
How I use my social networks
Social networking has become a huge part of our lives, so much so that it’s becoming increasingly difficult to escape them whether we’re online or not! Many people use social networks for both personal and professional reasons and I wanted to share with you a little insight into how I use them. Facebook I was […]
Getting to grips with POEM
Don’t worry, you haven’t stumbled across a ‘Poetry for beginners’ post (I’m afraid I never mastered that particular literary art!) but one about the different types of media marketers can use to connect with consumers. POEM stands for paid, owned and earned media, and all three types should be used by marketers to create a […]
Discover the role of your social brand
Social media has proved to be a great leveller, allowing any company to join in and be apart of the social web. The barriers to entry are low and as a result corporate use of social media is growing exponentially. However, although it may be relatively simple to set up and create a social media […]
