Tag Archives: social media
5 examples of great Facebook brand pages
This post was originally published on Smart Insights on 2oth December 2011. I cross-post it here with all the links and tags for your reading pleasure! As marketers constantly look for better ways to use social media to engage with customers and generate positive word-of-mouth and sentiment, a well-designed, thought-out Facebook page is a key platform to […]
Should Twitter feeds be handled by third-parties?
There have been some high profile incidents recently involving celebrities and Twitter, notably Alec Balwin’s fracas with American Airlines and Ashton Kutcher’s decision to hand over the running of his Twitter feed to a management company. And brands have also run into problems, with faux pas from Habitat, Kenneth Cole and Qantas all springing to mind. As […]
5 top LinkedIn groups for marketers
With all the fuss over the continued rise of Facebook and the emergence of Google+, LinkedIn is often overlooked. But as a social network for gaining knowledge, information and new insights LinkedIn can be great. One of the best aspects of LinkedIn is the groups. Whilst many often start with a bang before slowly fading […]
Focus on the social networks that work for YOU
Facebook, Twitter, LinkedIn, Google+… there are so many social networks but where should you be focusing your efforts? Go where you customers are With Facebook being all the rage one minute, Twitter the next and most recently Google+, it’s easy to think that you should have a presence on all the social networks that are […]
Social media success is more than just a number
Last week Jeremiah Owyang blogged about why the number of fans and followers you have is NOT a business metric – but what you do with them is. The post reminded me of a couple of conversations I’ve recently had with marketing directors of well-known online brands. Whilst they were keen to use social media […]
Extending your social strategy to your site
Last week Jeremiah Owyang took part in a webinar in which he offered best-practice advice on how businesses should integrate social media within their corporate websites. Some of the key take-aways from the webinar include: The business case for social integration Research proves that customers trust each other more than a brand’s messages. We rely […]
