Tag Archives: social media
The power of great content curation
Producing unique, original, valuable content can provide an individual or business with a distinct competitive advantage. Great content can be used to establish thought-leadership, educate and entertain and is one of the most effective ways of building a loyal, interested following around a product or brand. Whilst creating original content will always give you an […]
How to measure social media ROI
Social media return on investment (ROI) is becoming an increasingly important topic for many businesses as leaders and managers continue to ask for justification and sound reasoning for spend on social media activity. In this short but sweet video from Salesforce.com, Dr. Natalie Petouhoff, with the aid of some excellent graphics, explains what ROI is […]
All or nothing: Committing to social media
There have been a number of occasions over the last couple of years when I’ve spoken to individuals or companies who are considering using social media as part of their marketing efforts. However, on nearly every occasion I’ve found that the people I’ve spoken to have rarely got a clear idea as to how it […]
10 great digital folks to follow on Google Plus
This post was originally published on Smart Insights on 6th February 2012. I cross-post it here with all the links and tags for your reading pleasure! Ever since Google+ burst onto the social media scene in July last year, the blogosphere has been awash with debate on the pros and cons of the new social network. But […]
What makes a great new media marketer?
As marketing continues to evolve and merge ever more into the new media world, the demand for smart, savvy digital marketers will increase. Many companies, both large and small, are looking for new media marketers who have a broad range of skills, can adapt quickly and add value to a business despite the tough economic conditions. […]
Life-saving marketing
Despite feeling a little dazed and confused this morning (I’m still getting back into my stride following the Christmas break!), I was swiftly woken up by a feature on BBC Breakfast News involving Vinnie Jones, the Bee Gees’ ‘Stayin’ Alive’ and… CPR. The British Heart Foundation has launched a new campaign with the aim of raising […]
