Tag Archives: social media
Earning attention through really great marketing
Great marketing in the 21st century is about making the most of all your media options. Companies can no longer rely on just one media type to effectively get their message out to audiences. Instead, a blend of paid, owned and earned media is needed to stand out, gain attention and connect with interested prospects. […]
Using Google+ as an information network
I’ve been seeing and hearing a lot of criticism recently about Google+. Some have talked about it being a ‘ghost town’ or a non-entity, whilst others have been wondering what it even is! Clearly Google+ hasn’t penetrated the mainstream to the degree in which they’d have hoped to have done at this stage in their […]
Google+ best practice from Cadbury and H&M
This post was originally published on Smart Insights on 9th August 2012. I cross-post it here with all the links and tags for your reading pleasure! Despite celebrating its first anniversary earlier this summer, Google+, the search engine giant’s flagship social networking platform, is still a relatively new concept for many brands. Although brand adoption of Google+ […]
Generating quality inbound links for your website
Getting found online is still a top priority for both big and small businesses alike. Google research from last year indicates that up to 70% of buyers use search at some point in their research journey. Despite numerous algorithm changes and the more recent influence of social signals, generating quality inbound links to your website […]
Five key insights from LeWeb London 2012
Although I was quite disappointed with my overall customer experience at LeWeb London last week, I did nevertheless take away some interesting insights from the event that are certainly worth sharing. Is Google+ making progress? Despite its big entrance onto the social scene a year ago today, what progress has Google+ made in the intervening […]
