Tag Archives: social media
15 top takeaways from SMX London 2013
Last week’s SMX search marketing expo in London had a great range of speakers that covered a variety of topics over the two days. In this post I thought I’d share some insightful takeaways from three key themes that were explored at the conference: From authorship to authority As search continues to evolve, a number […]
Engage brain before… using social media!
The demise this week of Paris Brown, Britain’s first youth police and crime commissioner, highlights many of the potential pitfalls of speaking your mind using social media. Following a report in the Mail on Sunday, it emerged that the 17-year old tweeted a number of racist, homophobic and potentially offensive comments between the ages of […]
6 tips for a successful digital agency partnership
Over the last 7 years, I’ve had experience of working with various different traditional and digital marketing agencies. Whilst one agency’s skill set may differ from another, what I have found to be consistent is the way in which many agencies operate and how clients can get the best from a working relationship with them. […]
5 key social media marketing priorities for 2013
Infographic: The Social Media Marketing Radar by First 10 and Smart Insights. As another new year begins, marketers naturally look to develop their skills and awareness in the areas they are responsible for. For me, social media is a key area and within this, these are the areas that I believe are likely to effect social […]
How to use Google+ to engage influencers
This post was originally published on Smart Insights on 6th December 2012. I cross-post it here with all the links and tags for your reading pleasure! Influencer outreach is a popular tactic for mixing with opinion leaders and industry experts who have the ability to influence others to take positive action. Those actions may include sharing content, […]
When is it right to @mention people on Twitter?
As Twitter continues to mature and develop, so has its use and functionality among the 500 million people who use the platform. When Twitter first hit the scene in 2007, it was used primarily to let others know where you were or what you were thinking in short, text message-sized updates (hence the 140-character limit). […]
