Tag Archives: marketing
The Vapiano customer experience
Last week I had the good fortune to travel to Munich in Germany and whilst there I stopped by one of my favourite Italian-themed restaurants – Vapiano. Although the German restaurant chain has expanded into other countries (including the UK) over the last few years, I had never encountered Vapiano until I first visited Munich […]
What makes a great new media marketer?
As marketing continues to evolve and merge ever more into the new media world, the demand for smart, savvy digital marketers will increase. Many companies, both large and small, are looking for new media marketers who have a broad range of skills, can adapt quickly and add value to a business despite the tough economic conditions. […]
Life-saving marketing
Despite feeling a little dazed and confused this morning (I’m still getting back into my stride following the Christmas break!), I was swiftly woken up by a feature on BBC Breakfast News involving Vinnie Jones, the Bee Gees’ ‘Stayin’ Alive’ and… CPR. The British Heart Foundation has launched a new campaign with the aim of raising […]
6 super iPhone apps for marketers
Now that Christmas day has come and gone I think it’s safe to assume that MANY people will have received an iPhone from Father Christmas this year! When I first got my iPhone just over a year ago, I was blown away by the possibilities it offered (hint: I rarely use it as a phone!). […]
5 examples of great Facebook brand pages
This post was originally published on Smart Insights on 2oth December 2011. I cross-post it here with all the links and tags for your reading pleasure! As marketers constantly look for better ways to use social media to engage with customers and generate positive word-of-mouth and sentiment, a well-designed, thought-out Facebook page is a key platform to […]
5 top LinkedIn groups for marketers
With all the fuss over the continued rise of Facebook and the emergence of Google+, LinkedIn is often overlooked. But as a social network for gaining knowledge, information and new insights LinkedIn can be great. One of the best aspects of LinkedIn is the groups. Whilst many often start with a bang before slowly fading […]
