Tag Archives: marketing
My 3 words for 2013
Last year I continued my annual tradition of putting together my three main words to live by for the year ahead. This process has been inspired by the work of Chris Brogan who has been sharing his three words and encouraging others to do the same since 2006. As another new year begins, I have decided […]
Anyone can create a great customer experience
Last month I had the good fortune to stay at the world-famous Savoy hotel in the heart of London (for a special occasion – I haven’t hit the high life quite yet!). I had a brilliant time and one that made me think, too. What struck me most about my experience at the Savoy – […]
Earning attention through really great marketing
Great marketing in the 21st century is about making the most of all your media options. Companies can no longer rely on just one media type to effectively get their message out to audiences. Instead, a blend of paid, owned and earned media is needed to stand out, gain attention and connect with interested prospects. […]
Five key insights from LeWeb London 2012
Although I was quite disappointed with my overall customer experience at LeWeb London last week, I did nevertheless take away some interesting insights from the event that are certainly worth sharing. Is Google+ making progress? Despite its big entrance onto the social scene a year ago today, what progress has Google+ made in the intervening […]
What does your Facebook page have to offer?
The creation of a Facebook page is only the first step in a long process to building an engaged following and community around a product, service or brand. Maybe it’s the simplicity of the process. Or the fact that it doesn’t ‘cost’ anything to set up. But it seems many people are tempted into creating a […]
All or nothing: Committing to social media
There have been a number of occasions over the last couple of years when I’ve spoken to individuals or companies who are considering using social media as part of their marketing efforts. However, on nearly every occasion I’ve found that the people I’ve spoken to have rarely got a clear idea as to how it […]
