Tag Archives: marketing
What good branding is really about
Following his death in October earlier this year, many blog posts, articles, tweets and videos were shared by millions around the world about Steve Jobs and the work he did. Some of the best videos included Jobs’ 2005 Stanford University commencement speech as well as his double-act with Bill Gates at the D5 Conference in […]
The Golden Circle: a formula for inspiring action
In 2010 Simon Sinek delivered a TED Talk on How great leaders inspire action, the content of which has resonated with me ever since. While most of us think nothing of how great companies and individuals get to (and often stay) where they are, Simon produced a lecture that offered a little insight into how the best […]
Cool logos
I’ve always been partial to a cool logo. Whenever I see one I can’t help but enthuse about them! A well-designed, smart and interesting logo can be very inspiring and I have an awful lot of respect for the graphic designers, marketers and creatives that work on them. The picture above is the logo for the […]
5 super cool marketing websites
Earlier in the year I blogged about the social media heavyweights I think YOU should be following. This included links to the blogs, websites, and social media pages of some of the biggest and brightest personalities in the world of social media. But a recent post by Mitch Joel made me think about other marketing websites, […]
A beginner’s guide to Facebook’s EdgeRank
Facebook is becoming an increasingly popular social media marketing tactic for many businesses as they look to take advantage of the 650 million+ user base the social network has built up since its launch in 2007. With 1 in every 13 people in world with an account, Facebook is by far the world’s biggest social […]
Be remarkable
As a marketer, I never see my work as ‘just a job’. It may be easy for others to follow the status quo, do what has always been done before and copy what the competition is doing, but for me that is boring – and ineffective. Marketing should be about creativity, innovation and artistry. And […]
