Category Archives: SEO
The true benefits and value of Google authorship
As search continues to advance, the concept of authorship and identity will grow in importance. Many opinion leaders believe that over time websites will begin to be ranked based not just on the keywords they contain and the inbound links they attract but also the people and authors behind the content being produced. Earlier this […]
What is Google really looking for?
Over the last 15 years, webmasters have been attempting to work out how search engines categorise, index and rank sites so that they can create the right strategies to get their websites appearing as high as possible within the organic search results. And with their increasing dominance within the SEO landscape, no other search engine […]
15 top takeaways from SMX London 2013
Last week’s SMX search marketing expo in London had a great range of speakers that covered a variety of topics over the two days. In this post I thought I’d share some insightful takeaways from three key themes that were explored at the conference: From authorship to authority As search continues to evolve, a number […]
How to evaluate consumer search behaviour
In March I covered how one can start to evaluate and forecast the potential benefits of SEO by considering the possible traffic volume that individual keywords and phrases can drive to your website based on CTR in the SERPs. Whilst it’s important to build the case for using SEO and to develop keyword lists as […]
How to forecast the potential benefit of SEO
Search engine optimisation is one of many digital marketing tactics a business can choose from. Email, pay per click, display and affiliate marketing are all in many companies’ marketing armouries, and whilst the cost per visitor for natural search is zero, in order to achieve organic success within the SERPs investment is required. Cheap, ‘black […]
Good SEO is about quality, not quantity
I’ve read three articles recently that have inspired me to write this post: The first was this excellent post from Christopher S Penn on the enduring rule of SEO. The second, a timely reminder from Google about selling links that pass PageRank. And finally, this deep-dive analysis of Interflora’s penalty for bad links by Christoph […]
