Category Archives: SEO
Best tools for effective backlink analysis
Although there is plenty of evidence to suggest that search engines are paying attention to other factors in addition to links when ranking websites, good quality backlinks are still very important and widely considered to be the leading ranking factor: Effective link-building will form an integral part of any credible SEO strategy but before work […]
New insights from Google Keyword Planner
When the Google Keyword Tool was removed and replaced with the Keyword Planner approximately a year ago, the ability for marketers to filter traffic estimates by device was lost. However, with the introduction of nine new features to the Google Keyword Planner Tool last month, users will now have greater insight into mobile device volumes, mobile […]
5 top SEO insights from SMX 2014
Earlier this month I attended the search marketing event SMX in London, and as with last year, SMX 2014 offered a huge amount of knowledge and insights from a wide variety of speakers from agencies, search engines, bloggers and business leaders. There was a lot a take in over the two days so for this post […]
Maximising SEO benefit through engagement
It’s been interesting to see the changes and evolution of Google’s algorithm over the last few years. Ever since the introduction of the first Panda update just over three years ago, Google have continued to emphasise the need for websites to have original, useful, good quality content if they want to rank highly in the SERPS. […]
Google Webmaster Tools vs 100% (Not Provided)
Earlier this Autumn, Google made the step that many SEOs and digital marketers were fearing: the encryption of all organic search traffic. The dreaded (Not Provided) had already been creeping up steadily, but now it’s approaching 100% making it impossible to see in the original SEO reporting in analytics which keywords from Google are driving […]
Why ‘aggressive’ link-building isn’t sustainable
I recently stumbled across a link-building services site that proudly announced on its homepage that it can build links so that businesses could “focus on getting richer” instead of “wasting time and energy building links”. There are two things about this statement that bother me: 1. Outsourcing link-building is fraught with potential problems. You’re putting […]
