Category Archives: SEO
Link building versus link earning
As digital marketing continues to evolve and mature, so are the audiences who are exposed to the efforts of marketers constantly looking to get their attention. Brands who once relied on simple pop-up ads and advertorials to buy people’s attention are now flocking to social platforms such as Facebook, Twitter and Google+ to earn attention by creating unique […]
Generating quality inbound links for your website
Getting found online is still a top priority for both big and small businesses alike. Google research from last year indicates that up to 70% of buyers use search at some point in their research journey. Despite numerous algorithm changes and the more recent influence of social signals, generating quality inbound links to your website […]
SEO basics – 5 key steps
Search engine optimisation (SEO) is the process of optimising a website so that it can be more easily found by search engines. The better the standard of optimisation, the better the chance of getting your site higher up the rankings. The power of major search engines like Google (who have a world-wide market share of […]
