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Should Twitter feeds be handled by third-parties?
There have been some high profile incidents recently involving celebrities and Twitter, notably Alec Balwin’s fracas with American Airlines and Ashton Kutcher’s decision to hand over the running of his Twitter feed to a management company. And brands have also run into problems, with faux pas from Habitat, Kenneth Cole and Qantas all springing to mind. As […]
5 top LinkedIn groups for marketers
With all the fuss over the continued rise of Facebook and the emergence of Google+, LinkedIn is often overlooked. But as a social network for gaining knowledge, information and new insights LinkedIn can be great. One of the best aspects of LinkedIn is the groups. Whilst many often start with a bang before slowly fading […]
What good branding is really about
Following his death in October earlier this year, many blog posts, articles, tweets and videos were shared by millions around the world about Steve Jobs and the work he did. Some of the best videos included Jobs’ 2005 Stanford University commencement speech as well as his double-act with Bill Gates at the D5 Conference in […]
Focus on the social networks that work for YOU
Facebook, Twitter, LinkedIn, Google+… there are so many social networks but where should you be focusing your efforts? Go where you customers are With Facebook being all the rage one minute, Twitter the next and most recently Google+, it’s easy to think that you should have a presence on all the social networks that are […]
30 ways to get more targeted traffic to your blog
This post was originally published on Smart Insights on 22nd November 2011. I cross-post it here with all the links and tags for your reading pleasure! Seth Godin’s best post for the blogger revisited A few years ago Seth Godin wrote a great post on how to get traffic for your blog. Seth listed a number […]
Social media success is more than just a number
Last week Jeremiah Owyang blogged about why the number of fans and followers you have is NOT a business metric – but what you do with them is. The post reminded me of a couple of conversations I’ve recently had with marketing directors of well-known online brands. Whilst they were keen to use social media […]
