Author Archives:
The Golden Circle: a formula for inspiring action
In 2010 Simon Sinek delivered a TED Talk on How great leaders inspire action, the content of which has resonated with me ever since. While most of us think nothing of how great companies and individuals get to (and often stay) where they are, Simon produced a lecture that offered a little insight into how the best […]
Extending your social strategy to your site
Last week Jeremiah Owyang took part in a webinar in which he offered best-practice advice on how businesses should integrate social media within their corporate websites. Some of the key take-aways from the webinar include: The business case for social integration Research proves that customers trust each other more than a brand’s messages. We rely […]
Google Plus Pages have arrived!
After what seems like a very long wait since the initial launch of Google+ back in June this year, Google+ Pages have finally been unveiled. Beginning today and continuing over the next two days, businesses will be welcome into the Google+ social platform by creating a Google+ Page using the Create a page tool. I’m […]
Cool logos
I’ve always been partial to a cool logo. Whenever I see one I can’t help but enthuse about them! A well-designed, smart and interesting logo can be very inspiring and I have an awful lot of respect for the graphic designers, marketers and creatives that work on them. The picture above is the logo for the […]
How Coke is leveraging new media to add value
The media landscape is in a constant state of flux, continually shifting and evolving and brands are scrambling to learn, understand and take advantage of emerging channels and technologies. Last week I stumbled across a couple of videos on Google+ that demonstrate how Coca-cola, one of the world’s top brands, is using social media, dynamic […]
Why I’m falling in love with Instagram
I use a lot of social networks for a variety of different reasons and yet there is a relatively unknown, mobile-based social network that has caught my attention – and imagination! Instagram is an iOS-only photo sharing app with a difference: it allows you to apply a series of different filters and effects to your […]
