Author Archives:
10 places to find content ideas for your blog
Finding content ideas for a blog can be a nagging source of frustration and is a common problem for many. ‘Blogger’s block’ can affect both newcomers and seasoned pros alike. Despite having a theme, subject area and raison d’être for my blog, I still find it difficult sometimes to find inspiration for ideas. If I […]
Jargon, buzzwords and meaningless expressions
Jargon is something that will always exist, regardless of the business, industry or area of work we’re involved in. A great deal of business jargon is necessary. For example, imagine a group of internet marketers talking about ‘getting keywords and phrases to the top of search engines’ when this can be easily communicated and understood by […]
Life-saving marketing
Despite feeling a little dazed and confused this morning (I’m still getting back into my stride following the Christmas break!), I was swiftly woken up by a feature on BBC Breakfast News involving Vinnie Jones, the Bee Gees’ ‘Stayin’ Alive’ and… CPR. The British Heart Foundation has launched a new campaign with the aim of raising […]
My three words for 2012
Last year I decided to follow in the footsteps of Chris Brogan and choose three main words to live by throughout 2011. I published my three words on the 1st January 2011 and reviewed them in July. A new year has now begun and before unveiling my three words for 2012 I think it’s worth […]
6 super iPhone apps for marketers
Now that Christmas day has come and gone I think it’s safe to assume that MANY people will have received an iPhone from Father Christmas this year! When I first got my iPhone just over a year ago, I was blown away by the possibilities it offered (hint: I rarely use it as a phone!). […]
5 examples of great Facebook brand pages
This post was originally published on Smart Insights on 2oth December 2011. I cross-post it here with all the links and tags for your reading pleasure! As marketers constantly look for better ways to use social media to engage with customers and generate positive word-of-mouth and sentiment, a well-designed, thought-out Facebook page is a key platform to […]
