Tag Archives: strategy
What does ‘engagement’ really mean?
In marketing and in social media in particular, the terms ‘engage’ and ‘engagement’ are used a lot. But what does it mean to ‘engage’ with people on the social web? And what does ‘engagement’ mean to customers? Creating connections Brian Solis defines engagement as ‘the time spent with the brand, either individually, in a community environment or […]
There’s no such thing as a short cut
Time and again I come across examples of companies who seemingly expect social media to solve their marketing problems as though it is some kind of magic marketing formula. But as with any new technology, practice or procedure, implementing social media as part of your marketing strategy takes time, effort and a good deal of […]
Outsourcing social media
With social media catching the attention of more and more companies, it seems that many are opting to outsource some or even all of their efforts to third party agencies. Is this a good idea? Well, it depends. It depends on what you’re looking to outsource and to whom. For a lot of companies, social […]
Four key social media strategies
Is your business using social media as part of its overall marketing strategy? Do you consider the relative social influence and authority of customers? And if so, do you tailor customer service, pricing or product selection as a result? A research study from the Harvard Business Review has found that companies actively using social media […]
Planning and preparation
“By failing to prepare, you are preparing to fail” – Benjamin Franklin I’m a huge sports fan and I love watching football, rugby and cricket in particular. The excitement and drama these sports generate is what really captivates me and millions of others. But as a business professional, I can’t help but focus on the […]
