Tag Archives: strategy
The power of great content curation
Producing unique, original, valuable content can provide an individual or business with a distinct competitive advantage. Great content can be used to establish thought-leadership, educate and entertain and is one of the most effective ways of building a loyal, interested following around a product or brand. Whilst creating original content will always give you an […]
All or nothing: Committing to social media
There have been a number of occasions over the last couple of years when I’ve spoken to individuals or companies who are considering using social media as part of their marketing efforts. However, on nearly every occasion I’ve found that the people I’ve spoken to have rarely got a clear idea as to how it […]
Extending your social strategy to your site
Last week Jeremiah Owyang took part in a webinar in which he offered best-practice advice on how businesses should integrate social media within their corporate websites. Some of the key take-aways from the webinar include: The business case for social integration Research proves that customers trust each other more than a brand’s messages. We rely […]
A drug dealer’s guide to inbound marketing
In their book ‘Re-Work‘, Jason Fried and David Heinemeier Hansson (who set up and run 37 Signals) provide a ton of fantastic advice and guidance for entrepreneurs, aspiring business owners and anyone looking to develop themselves and their careers. As a blogger and inbound marketer, the book was a real wake-up call for me and […]
Developing the case for social integration
Earlier this year Jeremiah Owyang presented a webinar (in association with Janrain and Badgville) on ‘How to Integrate Social into your Website‘. The webinar, based on research by the Altimeter Group, introduced a roadmap for social integration and explained how websites evolve as part of an iterative process. In the webinar Jeremiah stresses the importance […]
A beginner’s guide to Facebook’s EdgeRank
Facebook is becoming an increasingly popular social media marketing tactic for many businesses as they look to take advantage of the 650 million+ user base the social network has built up since its launch in 2007. With 1 in every 13 people in world with an account, Facebook is by far the world’s biggest social […]
