Tag Archives: social media
What are you ‘about’?
When someone visits your blog for the first time what do they see? What type of content do you have? What are the topics you have written about within the last few days and weeks? And what writing style do you use? Anyone visiting your blog will make a first impression within seconds of landing […]
There’s no such thing as a short cut
Time and again I come across examples of companies who seemingly expect social media to solve their marketing problems as though it is some kind of magic marketing formula. But as with any new technology, practice or procedure, implementing social media as part of your marketing strategy takes time, effort and a good deal of […]
How to use LinkedIn effectively
There has been more than one occasion when someone has suggested to me that LinkedIn is simply an online destination to post your CV. But if this was all LinkedIn were for, I’m certain the company would have not have been valued at $9 billion following its IPO in May this year. LinkedIn is much […]
Social media is not to blame for the UK riots
It’s been interesting to see a number of reports in newspapers and on news channels suggesting that social media has played a damaging role in the riots taking place in London and across other cities in the UK this week. Facebook, Twitter and Blackberry Messenger have all been singled out and blamed for allowing rioters […]
Outsourcing social media
With social media catching the attention of more and more companies, it seems that many are opting to outsource some or even all of their efforts to third party agencies. Is this a good idea? Well, it depends. It depends on what you’re looking to outsource and to whom. For a lot of companies, social […]
5 reasons why your business should blog
I was a little surprised recently when a client suggested to me that blogging was really only something celebrities and hobbyists indulged in. Although the comment took me aback, I nevertheless politely told them that they were way off the mark – and gave them a few good reasons why! Blogging isn’t just for big […]
