Tag Archives: SEO
Maximising SEO benefit through engagement
It’s been interesting to see the changes and evolution of Google’s algorithm over the last few years. Ever since the introduction of the first Panda update just over three years ago, Google have continued to emphasise the need for websites to have original, useful, good quality content if they want to rank highly in the SERPS. […]
5 ways to integrate SEO and content marketing
Although SEO and content marketing are often still managed separately, there are many activities that overlap between them and some would even argue that a large part of SEO and content marketing are the same. Although I would consider SEO and content marketing to be different disciplines (at least at this stage in their respective […]
Effective content marketing for financial services
With all the research suggesting that 2014 will be another big year for content marketing, it’s important to review how content can be used effectively in your specific sector. In this article I will review content marketing approaches for financial services, a sector I’m involved with. Each industry sector has its own unique traits and idiosyncrasies and […]
Three top digital marketing priorities for 2014
So, 2014 is well and truly up and running! Christmas and New Year feel like a lifetime ago, we’re all back into our normal work routines and everyone’s marketing teams have finished planning for the year ahead. Now that the dust has settled from a hectic month of predictions and expectations from across the blogosphere, […]
Why ‘aggressive’ link-building isn’t sustainable
I recently stumbled across a link-building services site that proudly announced on its homepage that it can build links so that businesses could “focus on getting richer” instead of “wasting time and energy building links”. There are two things about this statement that bother me: 1. Outsourcing link-building is fraught with potential problems. You’re putting […]
The true benefits and value of Google authorship
As search continues to advance, the concept of authorship and identity will grow in importance. Many opinion leaders believe that over time websites will begin to be ranked based not just on the keywords they contain and the inbound links they attract but also the people and authors behind the content being produced. Earlier this […]
