Tag Archives: SEO
Content Marketing and SEO best practices
Earlier in September I attended Digital Impact – Smart Insights’ inaugural digital marketing conference at the Cavendish Conference Centre in London. And as expected, it was a festival of all things digital, with presentations and workshops on a variety of topics including ecommerce strategy, digital transformation, paid search best practices and mobile strategy. For this post, I want […]
A roadmap for improved web experiences
We are currently living in an era of Digital Darwinism, a time where evolving technologies – from mobile, real-time, to social media and the Internet of Things – are disrupting traditional business models and markets. In order to adapt effectively, digital transformation is required to ensure that businesses look beyond the here and now and focus […]
Best tools for effective backlink analysis
Although there is plenty of evidence to suggest that search engines are paying attention to other factors in addition to links when ranking websites, good quality backlinks are still very important and widely considered to be the leading ranking factor: Effective link-building will form an integral part of any credible SEO strategy but before work […]
New insights from Google Keyword Planner
When the Google Keyword Tool was removed and replaced with the Keyword Planner approximately a year ago, the ability for marketers to filter traffic estimates by device was lost. However, with the introduction of nine new features to the Google Keyword Planner Tool last month, users will now have greater insight into mobile device volumes, mobile […]
5 top SEO insights from SMX 2014
Earlier this month I attended the search marketing event SMX in London, and as with last year, SMX 2014 offered a huge amount of knowledge and insights from a wide variety of speakers from agencies, search engines, bloggers and business leaders. There was a lot a take in over the two days so for this post […]
Three free tools for content marketing analysis
Part of the process of defining a content strategy for your business will be to evaluate the performance of your competitors’ content marketing efforts. The insight you can glean from what both direct and indirect competitors are doing will allow you to build a picture of the type of content activity, strategies and tactics that […]
