Category Archives: Social media
5 reasons why your business should blog
I was a little surprised recently when a client suggested to me that blogging was really only something celebrities and hobbyists indulged in. Although the comment took me aback, I nevertheless politely told them that they were way off the mark – and gave them a few good reasons why! Blogging isn’t just for big […]
Four key social media strategies
Is your business using social media as part of its overall marketing strategy? Do you consider the relative social influence and authority of customers? And if so, do you tailor customer service, pricing or product selection as a result? A research study from the Harvard Business Review has found that companies actively using social media […]
10 ways to merge social media and email
This post was inspired by a Blue Sky Factory Email Marketing eBook by DJ Waldow As part of your company’s digital marketing efforts, email and social media marketing are two great tactics to get your message out there and engage customers. Social media is continuing to grow exponentially, with Facebook, Twitter and the recently publicly listed […]
Twitter and the art of engagement
I’ve seen people and companies use Twitter in a variety of ways and this innovation is great. Frank Eliason at Dell were pioneers of using Twitter as a customer service platform, responding to customer queries and complaints and even proactively seeking out issues that could be resolved. Coffee Groundz use Twitter as an ordering service, allowing customers […]
