Category Archives: Social media
What does ‘engagement’ really mean?
In marketing and in social media in particular, the terms ‘engage’ and ‘engagement’ are used a lot. But what does it mean to ‘engage’ with people on the social web? And what does ‘engagement’ mean to customers? Creating connections Brian Solis defines engagement as ‘the time spent with the brand, either individually, in a community environment or […]
There’s no such thing as a short cut
Time and again I come across examples of companies who seemingly expect social media to solve their marketing problems as though it is some kind of magic marketing formula. But as with any new technology, practice or procedure, implementing social media as part of your marketing strategy takes time, effort and a good deal of […]
How to use LinkedIn effectively
There has been more than one occasion when someone has suggested to me that LinkedIn is simply an online destination to post your CV. But if this was all LinkedIn were for, I’m certain the company would have not have been valued at $9 billion following its IPO in May this year. LinkedIn is much […]
Social media is not to blame for the UK riots
It’s been interesting to see a number of reports in newspapers and on news channels suggesting that social media has played a damaging role in the riots taking place in London and across other cities in the UK this week. Facebook, Twitter and Blackberry Messenger have all been singled out and blamed for allowing rioters […]
Outsourcing social media
With social media catching the attention of more and more companies, it seems that many are opting to outsource some or even all of their efforts to third party agencies. Is this a good idea? Well, it depends. It depends on what you’re looking to outsource and to whom. For a lot of companies, social […]
Know your (social media) audience
One of the things that frustrates me on LinkedIn is the number of people I follow who set their account to automatically share all their tweets simultaneously on Twitter and LinkedIn. What I’m often left with is a LinkedIn newsfeed crammed with – well, people’s tweets! This problem is two-fold… First of all, if I’m […]
