Category Archives: Marketing
Getting to grips with POEM
Don’t worry, you haven’t stumbled across a ‘Poetry for beginners’ post (I’m afraid I never mastered that particular literary art!) but one about the different types of media marketers can use to connect with consumers. POEM stands for paid, owned and earned media, and all three types should be used by marketers to create a […]
5 super cool marketing websites
Earlier in the year I blogged about the social media heavyweights I think YOU should be following. This included links to the blogs, websites, and social media pages of some of the biggest and brightest personalities in the world of social media. But a recent post by Mitch Joel made me think about other marketing websites, […]
Be remarkable
As a marketer, I never see my work as ‘just a job’. It may be easy for others to follow the status quo, do what has always been done before and copy what the competition is doing, but for me that is boring – and ineffective. Marketing should be about creativity, innovation and artistry. And […]
