Category Archives: Marketing
The Vapiano customer experience
Last week I had the good fortune to travel to Munich in Germany and whilst there I stopped by one of my favourite Italian-themed restaurants – Vapiano. Although the German restaurant chain has expanded into other countries (including the UK) over the last few years, I had never encountered Vapiano until I first visited Munich […]
What makes a great new media marketer?
As marketing continues to evolve and merge ever more into the new media world, the demand for smart, savvy digital marketers will increase. Many companies, both large and small, are looking for new media marketers who have a broad range of skills, can adapt quickly and add value to a business despite the tough economic conditions. […]
Life-saving marketing
Despite feeling a little dazed and confused this morning (I’m still getting back into my stride following the Christmas break!), I was swiftly woken up by a feature on BBC Breakfast News involving Vinnie Jones, the Bee Gees’ ‘Stayin’ Alive’ and… CPR. The British Heart Foundation has launched a new campaign with the aim of raising […]
5 top LinkedIn groups for marketers
With all the fuss over the continued rise of Facebook and the emergence of Google+, LinkedIn is often overlooked. But as a social network for gaining knowledge, information and new insights LinkedIn can be great. One of the best aspects of LinkedIn is the groups. Whilst many often start with a bang before slowly fading […]
What good branding is really about
Following his death in October earlier this year, many blog posts, articles, tweets and videos were shared by millions around the world about Steve Jobs and the work he did. Some of the best videos included Jobs’ 2005 Stanford University commencement speech as well as his double-act with Bill Gates at the D5 Conference in […]
Cool logos
I’ve always been partial to a cool logo. Whenever I see one I can’t help but enthuse about them! A well-designed, smart and interesting logo can be very inspiring and I have an awful lot of respect for the graphic designers, marketers and creatives that work on them. The picture above is the logo for the […]
