Author Archives:
The relentless pursuit of victory
In May last year, I wrote a post about the virtue of perseverance and never giving up. It was written the day after a dramatic final day of the English Premier League season when Manchester City clinched the title in the dying minutes of the campaign. As a Manchester United fan, it was hard to […]
How to evaluate consumer search behaviour
In March I covered how one can start to evaluate and forecast the potential benefits of SEO by considering the possible traffic volume that individual keywords and phrases can drive to your website based on CTR in the SERPs. Whilst it’s important to build the case for using SEO and to develop keyword lists as […]
Engage brain before… using social media!
The demise this week of Paris Brown, Britain’s first youth police and crime commissioner, highlights many of the potential pitfalls of speaking your mind using social media. Following a report in the Mail on Sunday, it emerged that the 17-year old tweeted a number of racist, homophobic and potentially offensive comments between the ages of […]
How to forecast the potential benefit of SEO
Search engine optimisation is one of many digital marketing tactics a business can choose from. Email, pay per click, display and affiliate marketing are all in many companies’ marketing armouries, and whilst the cost per visitor for natural search is zero, in order to achieve organic success within the SERPs investment is required. Cheap, ‘black […]
Why I work
Like many people, I spend the majority of my time at work, more often than not in an office building away from home and with people I have not actively chosen to be around. Yet when one activity dominates such a large proportion of one’s life, in my opinion it makes sense to try and […]
6 tips for a successful digital agency partnership
Over the last 7 years, I’ve had experience of working with various different traditional and digital marketing agencies. Whilst one agency’s skill set may differ from another, what I have found to be consistent is the way in which many agencies operate and how clients can get the best from a working relationship with them. […]
