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How to develop a modern marketing portfolio
For many new graduates encountering the job market for the first time, they’re discovering a very harsh and competitive environment. Whilst UK unemployment has been falling recently, the number of long-term jobless has hit a 17-year high illustrating that competition for jobs has never be tougher for both young and experienced professionals. However, with the […]
What is Google really looking for?
Over the last 15 years, webmasters have been attempting to work out how search engines categorise, index and rank sites so that they can create the right strategies to get their websites appearing as high as possible within the organic search results. And with their increasing dominance within the SEO landscape, no other search engine […]
Building social media into marketing campaigns
Whilst social media can add a new dimension to a business’s marketing efforts, large investments in social may not always be possible. There may therefore be an opportunity to integrate smaller elements of social media marketing into the framework of an existing marketing campaign that has already been approved and underway. ‘Socialising’ a marketing campaign […]
The power of mental fortitude
It’s been a pretty good time for British sport over the last few days. Following hot on the heels of the British and Irish Lions’ first win in 16 years, Andy Murray finally became the first British male to win Wimbledon in 77 years, something many British sports fans thought might never happen in their […]
Focus on ‘big M’ marketing
Mitch Joel claims that whenever someone attempts to define what a brand truly is or what branding means, Tom Asacker comes to mind. And after listening to this podcast I can appreciate why. In addition to branding, I’d suggest that Tom Asacker has a pretty sound view on marketing as a whole, too. One of […]
15 top takeaways from SMX London 2013
Last week’s SMX search marketing expo in London had a great range of speakers that covered a variety of topics over the two days. In this post I thought I’d share some insightful takeaways from three key themes that were explored at the conference: From authorship to authority As search continues to evolve, a number […]
