Author Archives:
Who would you invite?
I was pitching to a client a few weeks back for a project and we got to discussing the project’s goals, the company profile – and me. They asked me a number of questions about my skills and experience and then surprised me with the following: “If you could invite three people – dead or […]
Planning and preparation
“By failing to prepare, you are preparing to fail” – Benjamin Franklin I’m a huge sports fan and I love watching football, rugby and cricket in particular. The excitement and drama these sports generate is what really captivates me and millions of others. But as a business professional, I can’t help but focus on the […]
Twitter and the art of engagement
I’ve seen people and companies use Twitter in a variety of ways and this innovation is great. Frank Eliason at Dell were pioneers of using Twitter as a customer service platform, responding to customer queries and complaints and even proactively seeking out issues that could be resolved. Coffee Groundz use Twitter as an ordering service, allowing customers […]
Social media heavyweights
During the early part of the year I published three blog posts outlining a number of ‘social media heavyweights’ – people and resources that I consider to be outstanding in their field as publishers and curators of social media expertise. Many of these ‘heavyweights’ can be found in the ‘Great blogs’ column on the right-hand […]
Up in the cloud
This week Google announced that it would be releasing the Chromebook, a low-cost netbook fitted with Google’s Chrome OS, which essentially means a laptop with a web browser. Manufactures who’ve signed up to producing laptops exclusively with Chrome OS (instead of Microsoft’s Windows) include Samsung and Acer, who will be building machines that will apparently […]
