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Four key social media strategies
Is your business using social media as part of its overall marketing strategy? Do you consider the relative social influence and authority of customers? And if so, do you tailor customer service, pricing or product selection as a result? A research study from the Harvard Business Review has found that companies actively using social media […]
My three words for 2011
On the 1st January this year, I wrote a blog post called ‘My 3 words for 2011‘ in which I outlined the three key words that I hoped would form the guiding pillars for what I would focus on for the year ahead. The three words were not intended to be goals (which should be […]
Keeping presentations simple but effective
Last Sunday I was fortunate enough to be invited to the christening of a friend’s daughter. I don’t often go to church so before I got to the venue I was beginning to dread the usual clichés: that the service would be long, boring and dull and that the vicar would witter on about things […]
6 steps to polishing your personal brand
This post was inspired by an article in the March 2011 edition of the Harvard Business Review by Dorie Clark. Whether we like it or not, we all have a personal brand. We are not defined by who we think we are, but by how others perceive us. And with the increasing power of search engines and social […]
10 ways to merge social media and email
This post was inspired by a Blue Sky Factory Email Marketing eBook by DJ Waldow As part of your company’s digital marketing efforts, email and social media marketing are two great tactics to get your message out there and engage customers. Social media is continuing to grow exponentially, with Facebook, Twitter and the recently publicly listed […]
