Tag Archives: Twitter
Four key social media strategies
Is your business using social media as part of its overall marketing strategy? Do you consider the relative social influence and authority of customers? And if so, do you tailor customer service, pricing or product selection as a result? A research study from the Harvard Business Review has found that companies actively using social media […]
6 steps to polishing your personal brand
This post was inspired by an article in the March 2011 edition of the Harvard Business Review by Dorie Clark. Whether we like it or not, we all have a personal brand. We are not defined by who we think we are, but by how others perceive us. And with the increasing power of search engines and social […]
10 ways to merge social media and email
This post was inspired by a Blue Sky Factory Email Marketing eBook by DJ Waldow As part of your company’s digital marketing efforts, email and social media marketing are two great tactics to get your message out there and engage customers. Social media is continuing to grow exponentially, with Facebook, Twitter and the recently publicly listed […]
Twitter and the art of engagement
I’ve seen people and companies use Twitter in a variety of ways and this innovation is great. Frank Eliason at Dell were pioneers of using Twitter as a customer service platform, responding to customer queries and complaints and even proactively seeking out issues that could be resolved. Coffee Groundz use Twitter as an ordering service, allowing customers […]
