Tag Archives: SEO
Link building versus link earning
As digital marketing continues to evolve and mature, so are the audiences who are exposed to the efforts of marketers constantly looking to get their attention. Brands who once relied on simple pop-up ads and advertorials to buy people’s attention are now flocking to social platforms such as Facebook, Twitter and Google+ to earn attention by creating unique […]
Generating quality inbound links for your website
Getting found online is still a top priority for both big and small businesses alike. Google research from last year indicates that up to 70% of buyers use search at some point in their research journey. Despite numerous algorithm changes and the more recent influence of social signals, generating quality inbound links to your website […]
Inbound marketing for small businesses
This post was originally published on Smart Insights on 24th April 2012. I cross-post it here with all the links and tags for your reading pleasure! Setting up and running a small business is both daunting and exciting in equal measure. But with the economic downturn combined with an increasingly crowded competitive landscape, the need to promote […]
SEO basics – 5 key steps
Search engine optimisation (SEO) is the process of optimising a website so that it can be more easily found by search engines. The better the standard of optimisation, the better the chance of getting your site higher up the rankings. The power of major search engines like Google (who have a world-wide market share of […]
5 reasons why your business should blog
I was a little surprised recently when a client suggested to me that blogging was really only something celebrities and hobbyists indulged in. Although the comment took me aback, I nevertheless politely told them that they were way off the mark – and gave them a few good reasons why! Blogging isn’t just for big […]
