Tag Archives: Facebook
A beginner’s guide to Facebook’s EdgeRank
Facebook is becoming an increasingly popular social media marketing tactic for many businesses as they look to take advantage of the 650 million+ user base the social network has built up since its launch in 2007. With 1 in every 13 people in world with an account, Facebook is by far the world’s biggest social […]
Social media is not to blame for the UK riots
It’s been interesting to see a number of reports in newspapers and on news channels suggesting that social media has played a damaging role in the riots taking place in London and across other cities in the UK this week. Facebook, Twitter and Blackberry Messenger have all been singled out and blamed for allowing rioters […]
Know your (social media) audience
One of the things that frustrates me on LinkedIn is the number of people I follow who set their account to automatically share all their tweets simultaneously on Twitter and LinkedIn. What I’m often left with is a LinkedIn newsfeed crammed with – well, people’s tweets! This problem is two-fold… First of all, if I’m […]
Four key social media strategies
Is your business using social media as part of its overall marketing strategy? Do you consider the relative social influence and authority of customers? And if so, do you tailor customer service, pricing or product selection as a result? A research study from the Harvard Business Review has found that companies actively using social media […]
6 steps to polishing your personal brand
This post was inspired by an article in the March 2011 edition of the Harvard Business Review by Dorie Clark. Whether we like it or not, we all have a personal brand. We are not defined by who we think we are, but by how others perceive us. And with the increasing power of search engines and social […]
