Category Archives: Social media
When is it right to @mention people on Twitter?
As Twitter continues to mature and develop, so has its use and functionality among the 500 million people who use the platform. When Twitter first hit the scene in 2007, it was used primarily to let others know where you were or what you were thinking in short, text message-sized updates (hence the 140-character limit). […]
Using Google+ as an information network
I’ve been seeing and hearing a lot of criticism recently about Google+. Some have talked about it being a ‘ghost town’ or a non-entity, whilst others have been wondering what it even is! Clearly Google+ hasn’t penetrated the mainstream to the degree in which they’d have hoped to have done at this stage in their […]
Google+ best practice from Cadbury and H&M
This post was originally published on Smart Insights on 9th August 2012. I cross-post it here with all the links and tags for your reading pleasure! Despite celebrating its first anniversary earlier this summer, Google+, the search engine giant’s flagship social networking platform, is still a relatively new concept for many brands. Although brand adoption of Google+ […]
What does your Facebook page have to offer?
The creation of a Facebook page is only the first step in a long process to building an engaged following and community around a product, service or brand. Maybe it’s the simplicity of the process. Or the fact that it doesn’t ‘cost’ anything to set up. But it seems many people are tempted into creating a […]
How to find a job using social media
The economic crisis is continuing to bite and with unemployment in the UK at its highest level since the mid-90s finding a job is becoming an increasingly difficult task. To get the right job takes focus, commitment and discipline. Competition for work is fierce and job-seekers need to find any edge they can to get […]
Why did Facebook buy Instagram for $1bn?
Facebook’s acquisition of Instagram for $1 billion on Monday took a lot of people by surprise. There’s usually rumours and conjecture surrounding such deals but this one seemed to come out of the blue. As an Instagram fan I’ve taken quite an interest in this story. Whilst I’m not feeling particularly worried about the acquisition […]
