Author Archives:
My three words for 2016
As another year begins, it’s time once again to look forward and set out the three words that I will look to shape and define my 2016. This is a practice I started in 2011, inspired by Chris Brogan, and it’s really helped me to think about the actions I need to take to make […]
How to win with 10x content
With the ongoing rise in content marketing, smarter search engines and increased competition within the earned media space, what does it take to really stand out and gain attention? With a new year ahead of us, now is as good a time as any to aim for a new set of higher standards for the […]
A content marketing masterclass from Buzzfeed
Buzzfeed is a modern publishing phenomenon. Best known for listicles, GIFs and click-bait headlines, the company has now diversified into new areas, including politics, world news and even motion pictures. According to Buzzfeed, 2014 revenues surpassed $100 million and their post in February asking people to vote on the colour of a dress has generated over […]
Who’s succeeding at B2B content marketing?
The increased focus on content marketing continues to grow, a trend highlighted by a number of studies surveying marketers’ top priorities: The content marketing boom is also reflected in the relative search volume trends for phrases related to content marketing: Content marketing can be defined as the strategy of providing valuable, relevant, quality content that […]
The rise of the full-stack marketer
As digital marketing (and marketing in general) continues to evolve, so does the thinking associated with what makes a modern marketer. There have been numerous posts about T-shaped marketing, the Pi-shaped marketer, growth hacking and even ninja rockstars! Whilst I’m conscious that there are already plenty of marketing buzzwords around, I nevertheless thought it worth exploring […]
Agency versus client-side marketing
After spending the best part of ten years as an in-house client-side marketer, I recently made the decision to experience life as a marketer within an agency. My ambition is to continually develop myself as a rounded marketer, something I’ve tried to demonstrate using the ‘T-shaped marketer’ approach and I felt the change to agency-side marketing […]
