Author Archives:
27 social media insights from SMM11
On the 19th September 2011, I attended the Social Media Marketing and Monitoring 2011 (SMM11) conference in London, an event set up and run by Luke Brynley-Jones at Our Social Times. Unfortunately, I’ve not had a chance to attend many digital and social media events over the past year and so it was great to finally get opportunity to do […]
A drug dealer’s guide to inbound marketing
In their book ‘Re-Work‘, Jason Fried and David Heinemeier Hansson (who set up and run 37 Signals) provide a ton of fantastic advice and guidance for entrepreneurs, aspiring business owners and anyone looking to develop themselves and their careers. As a blogger and inbound marketer, the book was a real wake-up call for me and […]
Developing the case for social integration
Earlier this year Jeremiah Owyang presented a webinar (in association with Janrain and Badgville) on ‘How to Integrate Social into your Website‘. The webinar, based on research by the Altimeter Group, introduced a roadmap for social integration and explained how websites evolve as part of an iterative process. In the webinar Jeremiah stresses the importance […]
A beginner’s guide to Facebook’s EdgeRank
Facebook is becoming an increasingly popular social media marketing tactic for many businesses as they look to take advantage of the 650 million+ user base the social network has built up since its launch in 2007. With 1 in every 13 people in world with an account, Facebook is by far the world’s biggest social […]
What does ‘engagement’ really mean?
In marketing and in social media in particular, the terms ‘engage’ and ‘engagement’ are used a lot. But what does it mean to ‘engage’ with people on the social web? And what does ‘engagement’ mean to customers? Creating connections Brian Solis defines engagement as ‘the time spent with the brand, either individually, in a community environment or […]
What are you ‘about’?
When someone visits your blog for the first time what do they see? What type of content do you have? What are the topics you have written about within the last few days and weeks? And what writing style do you use? Anyone visiting your blog will make a first impression within seconds of landing […]
