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Never give up
The English Premier League season came to a dramatic close yesterday, with Manchester City claiming the championship with a last-minute goal. Needless to say, as a Manchester United supporter it was hard to take! But having followed Manchester United for over 20 years I’ve seen my fair share of late winners from the Red Devils. […]
How Cowbird is humanising online experiences
As human beings, we are inherently social creatures and yet our experiences on the web often feel as though they’re becoming increasingly de-humanised. Whether it’s people (and brands) constantly promoting themselves or the fact that anything produced online only holds people’s attention for a small amount of time, our experiences with others on the web […]
Five ways to boost your creativity
This post was inspired by the article ‘The New Rules of Creativity’ in the May edition of Wired (UK) magazine. As marketers, it’s important that we keep a creative mind-set in much of the work we do. Whether it’s thinking up concepts for a new campaign or generating ideas for a series of blog posts, […]
Inbound marketing for small businesses
This post was originally published on Smart Insights on 24th April 2012. I cross-post it here with all the links and tags for your reading pleasure! Setting up and running a small business is both daunting and exciting in equal measure. But with the economic downturn combined with an increasingly crowded competitive landscape, the need to promote […]
5 business lessons from Novak Djokovic
With the tennis season starting to hot up as summer approaches, we thought it might be a good idea to look at one of the sport’s biggest names and try and find out what they can teach us about… business! What can a tennis ace teach us about business? Novak Djokovic is the number 1 […]
10 key ingredients of a perfect landing page
Landing pages are essentially pages built to convert. They’re designed to be the first page a visitor sees in order to show them the information you want them to see, usually after clicking on an email or a pay-per-click ad. Built to prompt action “A landing page is any page on a website where traffic […]
