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Anyone can create a great customer experience
Last month I had the good fortune to stay at the world-famous Savoy hotel in the heart of London (for a special occasion – I haven’t hit the high life quite yet!). I had a brilliant time and one that made me think, too. What struck me most about my experience at the Savoy – […]
Link building versus link earning
As digital marketing continues to evolve and mature, so are the audiences who are exposed to the efforts of marketers constantly looking to get their attention. Brands who once relied on simple pop-up ads and advertorials to buy people’s attention are now flocking to social platforms such as Facebook, Twitter and Google+ to earn attention by creating unique […]
How to create a content strategy for Google+
This post was originally published on Smart Insights on 10th October 2012. I cross-post it here with all the links and tags for your reading pleasure! The overall aim of brands using social networking is to create engaged communities around compelling content that educates, entertains, inspires and/ or angers. The key, then, is to generate interest and […]
When is it right to @mention people on Twitter?
As Twitter continues to mature and develop, so has its use and functionality among the 500 million people who use the platform. When Twitter first hit the scene in 2007, it was used primarily to let others know where you were or what you were thinking in short, text message-sized updates (hence the 140-character limit). […]
Earning attention through really great marketing
Great marketing in the 21st century is about making the most of all your media options. Companies can no longer rely on just one media type to effectively get their message out to audiences. Instead, a blend of paid, owned and earned media is needed to stand out, gain attention and connect with interested prospects. […]
Using Google+ as an information network
I’ve been seeing and hearing a lot of criticism recently about Google+. Some have talked about it being a ‘ghost town’ or a non-entity, whilst others have been wondering what it even is! Clearly Google+ hasn’t penetrated the mainstream to the degree in which they’d have hoped to have done at this stage in their […]
